Invaluable Ideas for Sticker Printing and Marketing
Sticker printing is one of the most creative and colorful ways you can do to market your products, services and even company.
Sticker printing is one of the most creative and colorful ways you can do to market your products, services and even company.
Many businesses even launch their campaigns through stickers which can motivate and arrest their target audience's attention. Stickers, as you may well know, offer to be effective for a varied market. It can attract the young and the old at the same time.
Sticker printing, marketing and design should all be aligned to achieve your purpose, objectives and goals. After all, sticker printing is a medium, a tool you can use to reach out and even communicate to your target audience.
Here are some of the most popular ways stickers are used in today's trendy world.
• Sticker printing is used to propagate ideas or causes. There are so many fund drives or campaigns that are launched to promote awareness. People readily adorn their cars with bumper stickers to help spread the word out.
• Companies or businesses with kids' products reward their young customers with stickers that they can fondly decorate an assortment of items. They can place it on notebooks, bags, lunchboxes and the like. All of which, helps attract the same kind of market.
• Stickers have also been used as a promotional material which holds prices or rewards. In marketing campaigns, stickers are used to assist and serve as the vehicle for such promotions.
Many people or businesses consider sticker printing as it provides certain advantages from which they can benefit from. Here are some sticker printing ideas and information you can use to improve and boost your campaigns and business activity.
• Stickers can be used to measure just how responsive people are to certain products or causes. They can easily be given out to measure just who are interested in your brands.
• Sticker printing reach places where other print materials fail to. The small size of stickers can prove to be advantageous as it can occupy all sorts of spaces.
• Stickers too prove to be more useful as this adhesive-backed material can instantly adhere to surfaces. You can easily hand them out or paste them anywhere as you go. You can easily place them over old flyers or posters that are occupying valuable space.
• Stickers come in all shapes and sizes, so you can easily stand out. Shape them through die-cutting and have them come in circles, triangles, and in other shape you can imagine.
• You can send your stickers through mail as part of your campaign. In this manner, sticker printing can be used together with other print materials to enhance your marketing or advertising campaigns. They act as inserts or accessories to your catalogs, booklets, postcards and the like.
• Stickers, once again, are vehicles which can hold your ideas. So they can be designed whatever it is you want like any ordinary print. You can put in your logo, your brands, your tagline, your phone number and the like.
• Stickers are not just stickers. They are versatile and can be used in other ways. Stickers can act as labels, business cards and souvenirs.
There are many online printing companies who offer sticker printing or label printing as one of their services. It helps, that even though stickers are not as seemingly formal or important as other print material, quality is always a must for your prints.
Seek the help of a professional printing company who can give you a full sticker printing treatment. Full color, offset printing means high-quality yet affordable stickers. Find out how you can turn stickers into a most helpful and indispensable tool for your company and campaigns. Order your stickers and let your imagination, together with your business thrive.
Direct Mail Postcard Printing Marketing Ideas Communicate Better
Direct mail postcard printing is a popular and useful marketing tool. Used and popularized by realtors, this has become one of the most indispensable print material out there.
Direct mail postcard printing is a popular and useful marketing tool. Used and popularized by realtors, this has become one of the most indispensable print material out there.
These postcards are now used in a variety of industries, where many have tapped into and discovered its true potential.
Direct mail postcards, like any print medium, do not merely rely on images but on texts as well to ask, to inform, to give out solutions and the like. It is a communication channel you should use to effectively accomplish your objectives.
Communication is important as it is the basis and means on how you can spread your message. It does well for visual print materials to have substantial and well written contents materials to clearly illustrate and describe your intentions.
Communication Techniques
Make you direct mail postcards more enticing and more interesting by using effective communication techniques for your copy.
Postcards are sometimes adorn with very little text. This makes for its small or limited size, so most of the time you need to be very direct. Here then are some tips to improve your postcard copy for your marketing needs:
1. Choose the right word. There is this device called abstraction ladder. It demonstrates how words can be synonymous to each other but at the very end, there is only one appropriate to use. If you're temper is rising and your blood is boiling, you just don't say that you're angry, you're probably raging mad, right?
Choosing the right word is appropriate for it can generate the impact that you need for your postcards. Wow them not only with your colorful print design, but with your message as well.
2. Ask the right question. There are two monks who were praying. The other monk looked surprised while he saw his fellow monk smoking while praying. The monk asked, "I asked the Head Monk if I could smoke while praying and he said no. How come you get to smoke?" The other replied, "When I came to the monastery, I also asked the head monk. I inquired if I could pray while smoking, and he said yes."
This situation illustrates the point that we are trying to make. How you can solicit the response you want to hear by asking in a different manner. Train you eyes and ears and see how you could phrase your question to get the results you want.
3. Bring up the good side. Always emphasize what you are trying to offer to clients no matter how small it seems. While a 10% discount may not mean a really big slash off, it is a considerable amount and a generous offer. Instead of saying discount, why not phrase it as a 10% savings?
There are plenty of other communication devices you should use for your direct mail postcard printing. On the practical side, here are other tips to help you with your postcard printing.
1. Always make sure that your text are spaced out evenly. Space is an important element in design. Just by changing the space, you can create different styles or looks, no matter how subtle the change seems.
2. Make sure that your chosen font size can be clearly printed.
3. More importantly, your chosen font size should be legible. It should be big enough so that your readers can read your text.
4. Dark font against a bright background are more popular. The bright background helps make the letters' outline more prominent, making it more readable.
5. And for everything else, trust a professional direct mail postcard printing companies who can give you the solutions you need for your postcard printing.
LETTERS
Letters are the most effective way to personalize your advertising enough that the consumer at least looks at what you have to offer. Postcards get glances before they hit the wastebasket, and catalogs usually just get set aside for a time to thumb through that may never come along. Advertising letters are the happy medium that may mean increased success.
Though the body of your letter will obviously need to be typed in order to mass produce and insure ease of reading, there are still great ways to add a personal touch. Take the time to chose letterhead that is appealing. Stick with earth tones for the color of the paper, staying away from plain white and colors found in the crayon box, especially bright ones. Basically, you need something classy, yet trendy and modest, yet attention grabbing. And of course, a great logo and your business’ contact information.
Hand-written touches are the most important element. First, hand-write the addressee’s name. That way the consumer knows you thought of her personally and thought she would enjoy hearing about the product/service or special deal you are offering (even if she has no idea who you are).
Next, sign your name personally (with the typed version underneath, of course). Don’t use a stamp or an electronic signature, but actually take the time to sign each letter your business sends. Not only does it add a personal touch, but it aids the consumer in believing that you personally stand behind the product or service described above your name.
If you’re sending the letter as a special office for previous customers, write a “P.S.” at the bottom of the letter, in your own hand-writing, asking him how the cordless drill he bought last month is helping him with the new deck he’s building. Let the customer know he’s important to you by remembering him and aspects of his life specifically.
When adding these personal touches, do so in blue ink so that it jumps out at the customer and emphasizes that you actually wrote it. Many larger companies will use a script font for these personal touches and simply change the text color to blue… in an attempt to add the appeal of a personal touch without the actual effort to do so… and potential customers can see right through it (I always do). So I would recommend you don’t do that, if it can be avoided.
ENVELOPES
When sending advertising letters, your envelope makes the first impression. It will make or break whether the potential customer actually opens your letter. First, make sure the envelope matches your letterhead. Avoid simple No.10 white envelopes or window envelopes (which are synonymous with credit card offers), but take the extra expense to have the return address pre-printed just like your logo and use the same color paper.
One way to practically guarantee that your advertising letter will be opened is to keep the envelope free of clutter. Just stick to the mailing address, return address and a stamp/postage mark. The extra phrases some businesses put all over the envelope, such as “Act now!” or “Open immediately for a great offer!” are a dead giveaway that what’s inside is advertising, which means many of them will likely end up in the trash without the seal even being broken.
If possible, hand-write each mailing address on each envelope. A tedious task indeed, but this provides an added personal touch that piques the curiosity of the consumer about what may be contained inside. And if you get them to open the envelope, you’ve won half the battle.
Now that you know what may help you to get that “junk mail” actually opened, what should you do with the text of the letter that turns it from “junk mail” to quality advertising? Tomorrow I’ll cover some tips for getting the potential clients to consider buying what you have to offer.
Okay, so you’ve decided to use an advertising letter to reach out to the community and get them to use your product/service.
1. Background Information
Typically, most potential customers that will receive your advertising letter will not have heard of your company. So, give a little background information about your business - when you got started, why you got started and the goals you have.
2. Your Market
You may want to consider briefly stating who your market is. If everyone can use your product or service, say so. If you’re specifically targeting stay-at-home moms, then say so. If your market is specific, this will help to narrow the field a bit. Also, you may want to encourage those that don’t fit into the specified market to pass the information on to someone they know who does.
3. The Product/Service
The most important element of your advertising letter is, of course, the description of the product or service your business provides. And though you definitely want to mention the features your product/service provides, be sure that you mention the benefits of those features - the desired outcome that using your product/service will produce.
4. Testimonials
If you have them, use them. The best way to do this is as an insert. This draws more attention to the individual review, showing that it’s important. And, if available, consider adding a picture of the client who provided the review. A real face always makes what is said more trustworthy.
5. A Special Offer
Give the potential customer an incentive to respond quickly by provided a special offer with a deadline. Otherwise, they will set your advertising letter aside to “think about it” and might actually end up forgetting about it. Give a discount if they contact you within a certain amount of time, provide a smaller product or service free with the purchase of another, etc.
6. Keep it Short
Try to keep the advertising letter as short as possible. One page is best, even if you make the font a bit smaller than usual to accomplish it. Anything more than that could seem overwhelming and a waste of time to the potential customer. I can attest to the fact that I never read the advertising letters that are more than one page… it is not appealing at all.
Remember that not every person you send a letter to will respond. In fact, the response rate for direct mailing is usually less than 20%. But, if done effectively, more business than you had before, no matter how small the number, is always a good thing.
SAVE THE POSTCARDS FOR VACATION.
The classic letter in an envelope has a much better chance of generating a significant response, in my experience. To most consumers, serious mail comes in a letter, which is private. The act of opening an envelope and unfolding the letter is engaging.
A few years ago my company created a two-page letter for a firm that was selling a $2,000 annual subscription service to advertisers and ad agencies. Our client had done fairly well with a post-card campaign. It was generating paid orders at a rate of about 0.75%. We thought we could do better. We created a letter to the ad agencies that said, "If you can send me an e-mail with the 4 letter code above, I'll send you a secret that will help you land new business you didn't even know was loose." Each recipient had a private code, available only in the letter. Paid response increased to 11%.
IMPOSE A DEADLINE.
Give recipients a valuable freebie that they can't get any other way than by responding now. It should fit what you are selling. For instance, if you were a tax preparer trying to attract new clients for next year, you might send a mailing in January of 2008 offering the first 100 new customers a free leather binder to store their 2007 taxes - and tell them that the offer would expire on March 15. Potential customers who can't procrastinate will act immediately.
EMPHASIZE YOUR PRODUCT'S BENEFITS, NOT JUST ITS FEATURES.
Say you are selling a teapot with a spill-proof spout. Rather than simply mention the spout's spill-proof shape, focus on the problems it will prevent: burned hands, ruined suits, etc.
How do find out what your prospects will value most about your product? Ask them. For instance, if you were selling the spill-proof teapot, you might want to chat with tea buyers at your local supermarket to find out what teapots they use and how these pots could be improved.
